What is it about BBC presenters, Chris Evans, Gary Lineker and Graham Norton, that makes them worth so much? Those three alone cost around £5m a year and the whole over £150,000 pa list of presenters, costs around £20m. The BBC is not dependent on them; they depend on the BBC. The BBC’s unique reputation, built up over 95 years of continuous investment by the British public, is at risk in their hands. Knowledge of their unjustifiable take from the publicly funded purse will likely irritate that British public. If they were products – some of them think of themselves as brands – they would have to pay £billions for the air time they are given to promote themselves.
So what is it they are being paid for?
Continue reading “Talent” Costs