Cadbury’s future as a British owned confectionery manufacturer seems doomed, for reasons discussed in ‘The Rise and Fall of Management’. Cadbury’s management may well have sought to fulfill their legal corporate duty, as defined in the 2006 Companies Act, to have regard to the company’s long term future and to the interests of employees and other stakeholders rather than just the shareholders. But, despite the law, shareholders’ interests are widely held to be paramount, and in the face of a hostile takeover bid, management are driven to simply maximizing the price that can be obtained for Cadbury shareholders. In the frenzy of this battle to the death, they most probably have little time for anything else, least of all making chocolate.
Earlier this year it was reported in the national press that, despite the decline in its investments and fall in profit from £576m to £17m, the former mutual Standard Life’s chief executive, Sir Sandy Crombie, received £380,000 bonus on top of his salary of £754,000. Fellow director Keith Skeoch’s take was £1.3m while finance director David Nish’s take was £885,000.
The following extracts are from a letter, arguing the case made from a historical perspective in ‘The Rise and Fall of Management’, written to Sir Sandy Crombie asking how these payments could be justified:
Dear Sir Sandy,
Successive governments from Thatcher on, have been committed to free market capitalism with minimised regulation. That was the bad theory that got us into this mess. But the prescriptions for what will get us out of it, permanently, have so far been piecemeal and fragmentary. The pragmatic response of the British government may restore confidence short term and get the wheels turning again, but it does not offer a coherent long term alternative to the erstwhile orthodox wisdom propounded by the late Nobel laureate Milton Friedman and colleagues.